SOME FACTS ABOUT THE HISPANIC MARKET

Although most Hispanics in the United States speak English and have incorporated into the American way of life, according to the Pew Hispanic Center, Hispanics are the US minority who maintain most ties with their native language and culture. Therefore dealing with Hispanics the Latino Way is crucial...

Some facts:

Almost 45 million inhabitants of the USA are Hispanics. That’s approx 14,5 % of the USA population* and makes the USA the fifth largest Spanish-speaking country in the world!

Like it or not, Latinos in the USA are getting more and more important in national politics, society, economy and are now the biggest minority group with more disposable personal income than any other U.S. minority group**.

It's expected the growing entrepreneurial trends and increasing economical affluence among the Latinos in the USA will spur a robust growth rate of 8.5 to 8.7 percent*** over the next couple of years, a figure much much higher than the US average.

Although Latinos are inhabitants of the US, they do maintain strong ties with their origins: almost all Latinos do speak Spanish and half of the Latino population is Spanish speaking dominant.

Not attending the domestic Latino market in the US, is losing a valued $951 billion market****!

Back | Up
Sources: *      USA cencus 2006 **     Selig Center for Economic Growth ***   HispanTelligence ****  Pew Hispanic Center